Course TSPK101- Expanding Your Technology Vocabulary For Business Use

In my opinion, there are three things that have become the norm of modern day societal interaction:

  1. Mobile Devices
  2. The Cloud
  3. Social Networking

I’ve affectionately labelled them the Technology Trio. Most of us could not go an hour without interacting with one, if not all of these items. This Technology Trio is fast becoming the driver of business strategy development; encompassing sales, marketing, product offerings and the employee value proposition.

Technology_Trio

That’s right I said employee value proposition.

Employees are increasingly demanding the use of mobile, cloud and social collaboration at work. Things like importing their talent profile from LinkedIn, requesting and approving vacation on their smart phone or using SharePoint to crowd source ideas from multiple internal and external stakeholders to complete a project.

Discussions about the Technology Trio have also become common place in executive strategic planning discussions. functions including . Departments such as Sales, Finance, HR, Marketing, Legal, Procurement, Operations, Compliance, etc., are now expected to have some general knowledge of the Trio to develop solutions to support businesses strategies.

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These could include providing answers/recommendations on whether to use a new SaaS solution to manage sales. What’s the contract/ cost implications if we move to an integrated best in suite solution or continue with a series of best in breed solutions? If  we enable API plugin’s how do we mitigate privacy concerns? If we use social networking sites like Facebook and Twitter to engage customers as part of our sales strategy are they any compliance risks? What guidelines need to be added to our code of conduct around acceptable usage of social media at work? How should we address anonymous employment reviews  on social media sites about our company? How do we leverage big data to gain insights into projected sales revenue or succession planning for baby boomer retirements? What’s our social recruitment strategy? And on and on….

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For many, this is new and overwhelming territory. Symptoms may include eyes being glazed over, increased heart rate, bouts of perspiration or having to leave the meeting early due to a sudden appointment!

Relax. Take a deep breath.

For all of you who would like a crash course on the essential technology terms* you need to know for your next meeting; this blog post is for you!

 -Technology Terminology Cheat Sheet-

Term*

Definition

Example

Android Is a mobile operating system (OS) developed by Google. Android is designed primarily for touch screen mobile devices such as smartphones and tablets. It uses touch inputs like swiping, tapping, pinching, etc. to manipulate on-screen objects. It also offers a virtual keyboard.
  • JellyBean
  • NexusGalaxy
  • HTC Mobile
API PlugIn An application programming interface (API) specifies software component inputs and outputs.  Its main purpose is to define a set of functionalities which allow integration (plug in) of new features into existing applications or to share data between otherwise distinct applications.
  • Apply for a job on a recruitment system using your LinkedIn profile
  • Login to TripAdvisor using your Facebook profile
Best of Breed (BoB) Applications that offer specialized functions in specific areas that ERP’s suites usually do not feature. (E.g. Time and attendance, compensation, talent management, financial planning, etc.) Most BoB  solutions are now SaaS and Cloud based.
  • Kronos
  • Salesforce.com
  • HireVue
  • Jobvite
  • JobsDB
Best in Suite (BiS) Applications that provide a broad set of functional capabilities as part of an integrated suite. These components can be sold as standalone modules or bundled. They sit on a unified platform which makes integration easy.
  • SAP
  • Oracle
  • IBM
  • Blue Link
Big Data Is an all-encompassing term for the collection of data sets so large and complex that it becomes difficult to process using on-hand data management tools or traditional data processing applications. Big data solutions:

  • Zaponet
  • SAP Big Data
  • Oracle Big Data
Cloud Computing Is the delivery of computing as a service rather than a product. Shared resources, software, and information are provided to computers and other devices remotely as a utility (like an electricity grid) over a network such as the Internet. Cloud computing allows users to access their information anywhere, anytime and on any device type.
  • Google Drive
  • Yahoo email
  • Facebook
  • WordPress

 

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Term* Definition Example
Integrated Platform A unified technology solution that offers software that delivers services across multiple subject areas such as learning, recruitment, compensation, talent management, etc. Unlike BiS, there are no modules to sell individually.
  • Workday
Middleware Computer software that connects software applications to other software applications. Think of it as “software glue”. Middleware is used behind the scenes to execute transactions, facilitate data flow or build integration.
  • Custom API’s
  • Web Servers
  • Automated backup system
Mobile Refers to a variety of smart, portable devices that can access the internet and facilitate the usage of apps.
  • Blackberry
  • iPad
  • Smart Phones
Mobile App A computer program designed to run on smartphones, tablet computers and other mobile devices. Apps (applications) are available through application distributors such as the Apple App Store, Google Play and BlackBerry App World.
  • Good
  • Mobile Bank Payments
  • Instagram
SaaS Software as a Service (SaaS) is a cloud model that delivers on-demand applications that are hosted and managed by the service provider and paid for on a subscription basis (fee/ license).
  • Microsoft Office 365
  • Workday
  • Salesforce.com
  • SuccessFactors
SEO Search Engine Optimization (SEO) is the process of influencing the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”)search results. The goal is to have content indexed so it ranks closer to the top (higher) on the page when search results are returned. The higher results are ranked, the higher the probability  visitors will see content and click on it. Content can be in the form of text or digital media such as videos, audio files or images.
  • Your content shows up in the top 10 search results on search engines such as Google, Yahoo, Baidu, Naver, Khoj, Achei, etc.

 

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Term* Definition Example
Smart Phone A mobile phone with more advanced computing capability and connectivity than basic feature phones. Smartphones include a touchscreen computer, web browser, Wi-Fi connectivity, 3rd-party apps, etc.
  • Blackberry
  • iPhone
  • Samsung Galaxy
  • HTC
Social Collaboration A processes that helps multiple people interact and share information over the internet to achieve a common goal.
  • LinkedIn
  • TripAdvisor
  • Google Hangout
  • SharePoint
Social Recruiting The use of social media and mobile tools to facilitate sourcing, marketing and recruitment. Many SaaS solutions offer social recruitment tools as part of their suite of products.
  • LinkedIn
  • Google Adwords
  • Jobs2Web
Technology Ecosystem The suite of systems in an organization that make up their comprehensive systems portfolio.
  • Your organizations systems

This list is by no means exhaustive. It should however, give you a good starting point to become a knowledgeable contributor in conversations.

I hope you find this blog post useful. Stay tuned for my next blog post which will delve into social recruiting vocabulary.

I would love to hear from you. Please drop me a line via  pca_icon_linkedin_111w_116h LinkedIn or twitter@annzaliebarrett

Ann_Nov_2012

By Ann Barrett- Director, Integrated Solutions

*Source of terms have been taken from wikipedia.com and modified for relevance.

Is Technology an Enabler or a Driver?

When I first started in the field of eRecruitment the use of technology to automate forms and processes was still formsrelatively new. If you’re thinking that was back in the 80’s or 90’s you would still be in the wrong decade. As late as the early 2000’s many companies were only using technology to enable job applications, on-line form completion and on-line pay statement reviews. Technology was regarded as an enabler to complete and facilitate processes, drive efficiency and reduce costs and administration. Organizations drove articulating specifications on how technology could enable process automation.

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It’s September 2013. As I write this blog post I am in Tokyo, Japan; one of the most technologically connected and forward thinking countries

in the world. My older iPad feels like a clunky machine compared to the smaller, thinner more sophisticated  smart phones, tablets and cameras they are using. Everything here is done by technology, from animation to toilets. As I look at people on the train engrossed in their smart phones playing games, texting social networking, taking pictures, etc. it occurs to me technology has evolved to become a driver changing the way people interact and use it. You may say isn’t technology still acting as an enabler, allowing us to execute processes such as texting and gaming? My rebuttal would be, technology has become a  driver because we are adapting to it.

My example is a simple, yet powerful one that shows how technology influenced us to adapt to it.  It’s called apps. When Apple imagesCAGEOSCElaunched the iPhone back in 2007, the concept of using third-party applications (apps) to present subsequent social networking programs and shop (iTunes) was a new and innovative concept. I would categorize it as a driver because most consumers didn’t even know they wanted it until it became available. Once people started using it, adapting to the new presentation and functionality, the demand was almost insatiable. Every company wanted to develop their own app to reach consumers to drive business. Today every mobile vendor offers apps as a standard operating feature of their phones and/or tablets. Consumers have been driven to use apps which has actually changed the way we interact with technology.

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Technology is driving change. Organizations need to re-think about how they can realize its value in the marketplace. Resistance to its adoption has clear downstream bottom line impacts. Take consumers opinion on the recent bid to acquire Blackberry by Fairfax Financial. Public opinion revealed many perceived Blackberry was too slow to adopt new features onto their mobile platform which other companies such as Samsung capitalized on. The result was decreased consumer consumption and market share.

How does this impact recruitment?

Organizations also need to recognize the significance technology is playing in the attraction and retention of talent.

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For example, we know that the usage of mobile devices will continue to grow as the primary way people access the internet and information. We  can infer the absence of a mobile strategy will exclude larger percentages of the population interacting with your brand. As social networking tools become a more dominant way to learn about employers, interact with them and read reviews on what others say about them, recruitment and talent functions will need to embrace these tools as a relevant and meaningful ways to engage and communicate.

If your organization isn’t doing it, your competitor will.