Making the Most of Your Social Media World

The internet has made it easy to get information from a variety of sources in an instant. The ability to “google” on demand to find information provides instant gratification and is a powerful tool in our knowledge economy.

Social spaces like Facebook, Twitter, LinkedIn and Google+ have also provided their contribution. You can see a summary of updates from your friends, people you are following and the latest news when you log into your accounts. Companies have also embraced social media as a way to engage with people, advertise jobs and promote their brand; further perpetuating the model of meeting people where they are.

While the internet has enabled us to source information in a just in time (JIT) manner, it can also mean spending enormous amounts of time going to various social sites and websites, sifting through information to find what we are looking for. In our thirst for information the conundrum is how to find the time? Wouldn’t it be great if we could see, or better yet, get all of the news/jobs/blog/web updates in one place?

With social you can. There are two main platforms you can use to get updates on your social and web activity.



Facebook isn’t just for connecting. Many people have started to utilize the free apps available to see a consolidated list of information through their news feed. Did you know you can add apps for Twitter, LinkedIn, Pinterest, FourSquare, Google+, etc., on to your Facebook page? That means you can access all these platforms from one social networking platform and see your updates there. Try adding your LinkedIn and Twitter accounts to Facebook.




RSS, (Really Simple Syndication) is a web feed which publishes content such as video, blogs, web pages, news and audio in a standardized web format. Users can create RSS feeds through an RSS reader and subscribe to receive updates through those feeds. The best part? All of your information is now in one place- Your RSS reader.  Genius.

So how do you get started with RSS?

You will notice the RSS icon on your web tool bar. When you visit a page that is RSS friendly, the icon will turn orange allowing you to subscribe to that feed.

Click below for a short video of how to set up your feeds.


Subscribe to this feed today!


by Ann Barrett, Director eRecruitment & Social Media Strategy


Working The MacGyver Way

Have you ever found yourself trying to come up with a strategy or meet a deliverable with no budget or resources? Many of us may be feeling the pressure to achieve our goals under these conditions. While this may seem impossible, many of us have taken on the challenge to do more with less. I’ve labeled this approach working the “MacGyver” way.

MacGyver was a T.V. show that ran in the late 80’s- early 90’s about a secret, highly resourceful agent (MacGyver), who had to solve complex problems with every day materials, duct tape and his Swiss army knife. Although I wasn’t an avid watcher of the show, when I did watch, I was always impressed with how MacGyver could makeshift solutions to problem solve his way out of dire situations using only what was available to him. For those of you who watched the show, you will know what I’m talking about!

In the workplace many of us are working the “MacGyver” way without even realizing it. We have found ourselves having to think outside the box to achieve our goals. The result is we are seeing people develop innovative, creative, solutions to business issues using resources and materials at hand. So what MacGyver tactics are people using that you may benefit from?

Be Collaborative. While MacGyver came up with some ingenious solutions, he did so by learning and taking in information from those around him. In an increasingly social world there are many avenues available for us to connect with others who may have expertise or experience in a subject area we need. LinkedIn groups are a great resource to connect with people in an industry or career stream to collaborate.  Working together will help you achieve your goals faster and more efficiently, for free!

Start internally. Many times we explore using third-party vendors to seek out resources or start new projects.  Tap into your internal resources first. You will be pleasantly surprised at the rich expertise and consultation your employees have across the organization.

Think outside the box. MacGyver had to use the materials around him in unconventional ways to develop solutions. Similarly, we may need think about a project or work task from a different perspective to achieve results. I recently had a project which was put on the shelf. I had to take a step back and think about it from a different perspective using only the tools and resources internally available. By doing so I came up with an even better approach which was easier to implement. By working collaboratively with internal resources we were able to launch the project, achieving the deliverable.

Challenge yourself to learn something new. Like MacGyver, we may have to create the solution. That may mean learning something new to get us there. I was asked a few months ago to edit some raw video footage to use for a career video. I had never edited video footage before and felt anxious I couldn’t deliver. I contacted an internal colleague and asked her if she could point me in the right direction. And she did. I found out our company already had a license for a software I could use to accomplish my task. After I got the license I went onto the web to research how to use the tool supplemented by some YouTube tutorials. After some trial and error I soon started to get the hang of it and was able to not only edit the video, but also add some of our branding in the intro as well. Not only did I build my own skill set, but by doing the work myself with the resources at hand, I avoided having to pay a vendor to do the work.

Research to find inexpensive options or alternative solutions. MacGyver didn’t have the benefit of social media or Google to find a solution. But we do. Social tools are a fantastic way to get information. Here are just a few ways you can use social media and the internet to assist with your research:

  • Use your social networking tools (Collaboration, Facebook, Twitter, Google+, or LinkedIn, etc.) to post questions to your network for help, guidance and suggestions. You may be amazed at how many referrals and feedback you will get that can help you.
  • Research Blogs.  Blogs have become the new credible way to find information from people who want to share their own experiences. They often provide good detail and most Bloggers are happy to connect and talk to you. A great example of this is travel blogs. More people visit travel blogs to research and plan trips than visiting informational websites. They provide a genuine account of people’s experiences, tips and what to avoid.

Research the internet to find articles or papers about your topic. Has your project been done before? What were the insights? Sites like Wikipedia are a great place to start often providing additional resources and websites you can use for your research.

I am sure I’ve just scratched the tip of the iceberg of what can be done when we are motivated to get the task done. What are some of your MacGyver success stories?

by Ann Barrett, Director eRecruitment & Social Media Strategy

The 2012 US Presidential Debates- The most public interview process in the world.

One of the most strategic jobs in the world up for grabs is that of the President of the United States. The political debates can be viewed as a series of job interviews that give the final candidates an opportunity to sell themselves to voters (selectors) on why they should be chosen for the job. The outcome of these debates/interviews help those in the selection process form an opinion on who they think would be the best candidate for the role.

As with every, interview body language plays a role in influencing how we are perceived. Our body language provides insights into our true feelings. In some cases body language may even have a bigger influence on perceived outcome than what’s actually being said. These public interviews/debates are a great platform to gain insights on how body language influences opinions on perception of job fit. During the interviews/debates the incumbents were judged on their posture, how they sat, amount of eye contact and the way they engaged with the audience.

So let’s take a closer look at each interview/debate to understand the role body language played for each candidate on forming opinions of success or failure.

Public Interview #1 (Debate 1):

The two candidates conducted the interviews behind podiums answering questions by a single interviewer. Each candidate took a very different approach to the interview.

Governor Romney’s posture projected him a leader. He stood tall and appeared relaxed and comfortable when responding to questions. He made direct eye contact with the interviewer, camera and other candidate. If he disagreed with something he would shake his head and smile when the other candidate was responding to a question. This made him appear confident, trustworthy and genuine.

President Obama on the other hand seemed to take a more passive approach during the interview. His posture seemed tired, and listless. He avoided eye contact and looked down at the podium frequently as he struggled to answer some of the questions. This made him appear insecure, uncertain, and disengaged.

Based solely on body language many people were left with a positive and confident impression of Governor Romney. Various media sites deemed him to be the front runner and “winner” of this first interview. Those in the selection process (voters) also responded favorably as his net favorability rating shot up 5 points.  

Public Interview # 2 (Debate #2):

This interview gave both men the opportunity to demonstrate their presentation, public speaking and engagement skills by coming out from behind the podium and interacting with the interviewers and each other. The setting represented more of a panel approach to interviewing, where the moderator played the role of the lead interviewer, and the panel (audience) also had an opportunity to directly ask questions to each incumbent.

The interview appeared to be more engaged than the previous one, with each candidate trying to exert themselves. Both candidates walked comfortably around the stage, had direct eye with their interviewers, panel and each other. Both also smiled at the panel interviewers and responded to questions confidently and firmly.

Governor Romney’s body language was more animated than his competitor with grand hand gestures.  He would look directly at the President when answering or confronting him often turning his back to the audience in a closed manner. In instances where he was corrected by the moderator he tried to remain poised but his facial expressions saw him swallowing which showed uneasiness.

President Obama’s body language showed more confidence and ease during this interview round. He had smaller gestures and frequently smiled as he sat on his stool in a relaxed way listening to answers by his opponent. When questioned by the Governor he responded by facing the audience and answering the question instead of facing the Governor. This portrayed openness and transparency.

The general consensus was the interview seemed well matched with President Obama being much more engaged in this round. The media declared a slight advantage for President Obama. The change his in engagement resulted in an increase in the favorability polls equalizing the candidates.

Public Interview # 3 (Debate #3)

There was much anticipation about the final interview round. Both candidates had one last public opportunity to demonstrate to voters (selectors) who should be chosen as the successful incumbent for the position. The forum of the interview was much like the first interview where candidates were asked specific questions by a single interviewer.

Governor Romney took a more melancholy approach to the interview. He had a canned smile on his face which he wore throughout the entire interview. When listening to the President he seemed to blink quite frequently which conveyed he was overwhelmed or out of his depth. In some instances he licked his lips and swallowed uneasily demonstrating uncertainty. His overall disposition seemed calm and demure.

The President on the other hand appeared much more serious and focused. His facial expression offered very little smiling. When he disagreed with his opponent he would shake his head to show disapproval. In some instances he appeared stern knitting his brows and narrowing his eyes as he corrected answers or defended himself.  When his opponent would speak he would often stare directly at him in a direct manner.

The media was quick to focus on the two vastly different sets of behaviors the two candidates exhibited. Based on the body language analysis the results were unanimous that President Obama had won the third debate. His confident and authoritative approach seemed to resonate with those who would make the final selection decision. The popularity polls showed the President was able to gain a few more points over his competitor.

So what lessons can we take from these three extremely public interviews? Hopefully none of us will ever have to co-interview with the other finalist candidate in the same room! However, these interviews tell us how behavioral cues influence opinions which impact decision making in a selection process. Here are some body language lessons from the interviews above:

If you are on a panel interview, never turn your back on others to answer one person’s questions. Answer your questions to the panel, not just the person asking the question.

Make eye contact (don’t stare) when you answer a question. Averting your gaze makes you seem less certain and trustworthy.

Smile now and then to assure the interviewer that you understand what is being asked, as well as during your responses. This shows confidence.

Keep hand gestures small. Large hand gestures can be distracting.

Don’t speak over others

Ensure the interviewer has finished asking the question before you starting answering

Speak confidently and slowly, thinking through your answer.

Don’t fidget. It conveys nervousness and ultimately uncertainty.


  by Ann Barrett

Preparing for The Interview- An Employee Guide

The phone rings, you answer it. It’s the Recruiter calling about the job you phoned screened for. Good news, you’ve made it past the short list! Congratulations! Now it’s time to prepare for the interview. Prepare you say? What’s the need? I already work here all I have to do is meet the Hiring Manager.


Recruiting is still an inherently social process. The interviewer is qualifying your experience and skills, and assessingoverall “fit”. For the Interviewee, it’s your opportunity to sell yourself to the Hiring Manager by showcasing your professional portfolio and accomplishments. You may be competing with other employees and external candidates, so it’s important to spend some time preparing for the interview to create a good impression. Social media sites such as LinkedIn, Facebook, YouTube and Twitter have made it easier for your competition to research and prepare for the interview.

Here are a few tips you should keep in mind to help gain a competitive edge:

  • Be on Time– Both you and the Hiring Manager are taking time out of your busy schedules to interview.  Tardiness conveys the other person’s time is not as important as yours. Show up 5-10 minutes early for your interview. It sets a professional tone and demonstrates you value the other persons time.
  • Dress for Success– Recruiter’s meet many external candidates who are eager to make a great first impression.  The way you carry yourself tells a lot about how you see yourself and how you want others to see you.  Take the time to dress to impress.  A neat and tidy appearance with professional ensemble goes a long way to help you stand out.
  • Treat this as a professional meeting– An interview is your chance to sell your professional portfolio and accomplishments. Block time off in your calendar where you are unavailable for meetings or phone calls. Checking your blackberry or answering a call during your interview signals you don’t take the meeting seriously. It also prevents you from concentrating on the questions being asked. Turn off your technology devices and give the Hiring Manager your full attention.
  • Find out about the business area and Hiring Manager– One of the most important things you can do prepare for an interview is learn about the Hiring Manager and business area. Many external candidates take the time to research   the company, business area and Manager before they arrive at the interview. As an employee you have a number of internal and external tools at your disposal to help you learn about the business and the Manager:
    • Your Intranet– Look up the business area to find out news items, organization structure, key initiatives, etc.
    • Collaboration Tools– Some business leaders have blogs. Research to see if the leadership team has a blog and see what they are writing about.
    • LinkedIn– Many people have LinkedIn profiles that showcase their professional persona. Take a few minutes to look up your Hiring Manager and learn about them.
    • Practice, Practice, Practice– An interview is a formal meeting. Even if you know the Hiring Manager, it is important to take some time and practice the interview. This can help alleviate nervousness and make the interview run smoothly. Candidates who answer questions with “I don’t know” or “I’m not sure” may be construed as inexperienced. You want to exude confidence in your responses. A good resource to help you is the Global Learning Centre- Course: Preparing for an Internal Interview course.
    • Be prepared to answer the question: “Why should you be chosen for this position?” – It’s amazing how often people stumble when they are asked this question. Yet it’s a question that is almost sure to be asked by every Hiring Manager to every candidate who is in the interview process. So, put some thought into your answer. Remember, you are competing with other employees and external candidates. What really sets you apart from the rest?

What are some tips you want to share?


   by Ann Barrett