Why Every Manager Should Promote Thier Jobs Through Social Networking Platforms

Recruiting and sourcing has significantly changed over the last decade. With the invention and adoption of social networking tools such as LinkedIn, Facebook, Twitter, Pintrest, Instagram, Google+, (the list goes on), more and more people are choosing to participate in these forums to share ideas, network and inevitably learn about potential career opportunities. The recruiting process has also shifted from traditional recruitment of relying on job boards, resume databases and company websites to proactively using platforms such as the Internet, LinkedIn, Facebook and Twitter to market, engage and recruit.

So, why are social platforms so powerful compared to job boards? The answer is simple: the power of reach via a network. In the old days this used to be referred to as “word of mouth”. To understand the reach social networking has in broadcasting information, consider the status (in the millions):

social media members 2008_2012

* Data courtesy of: New Media Lab (2008) and Digital Marketing Ramblings (2-12)

In just five (5) short years the social media front has expanded moving into blogs and visual social sites such as Pintrest and Instagram. It’s a clear demonstration of the changing way people are using the internet. And let’s not forget, all of these applications are available on mobile; allowing interactions to transpire on the go. Mobile has increased accessibility to the internet.  According to eBiz MBA; the top three social sites that are accessed through mobile phones are:

social Mobile

With this type of reach and visibility it’s hard to ignore the marketing aspect social networking sites play in sharing and distributing information. Managers have a key role to play in the social recruiting process. By using social media sites such as LinkedIn you can leverage your network to broadcast and share information. Think about the next role you have to fill. What’s the probability that someone in your network may know someone who may be interested in the job? Once button and it’s shared to their network. Since it’s shared by a member of the network the probability someone in your network will respond and share information is much higher than a random email from someone you don’t know.

Ann_Nov_2012

by Ann Barrett, Director eRecruitment & Social Media Strategies

Making the Most of Your Social Media World

The internet has made it easy to get information from a variety of sources in an instant. The ability to “google” on demand to find information provides instant gratification and is a powerful tool in our knowledge economy.

Social spaces like Facebook, Twitter, LinkedIn and Google+ have also provided their contribution. You can see a summary of updates from your friends, people you are following and the latest news when you log into your accounts. Companies have also embraced social media as a way to engage with people, advertise jobs and promote their brand; further perpetuating the model of meeting people where they are.

While the internet has enabled us to source information in a just in time (JIT) manner, it can also mean spending enormous amounts of time going to various social sites and websites, sifting through information to find what we are looking for. In our thirst for information the conundrum is how to find the time? Wouldn’t it be great if we could see, or better yet, get all of the news/jobs/blog/web updates in one place?

With social you can. There are two main platforms you can use to get updates on your social and web activity.

FB

Facebook

Facebook isn’t just for connecting. Many people have started to utilize the free apps available to see a consolidated list of information through their news feed. Did you know you can add apps for Twitter, LinkedIn, Pinterest, FourSquare, Google+, etc., on to your Facebook page? That means you can access all these platforms from one social networking platform and see your updates there. Try adding your LinkedIn and Twitter accounts to Facebook.

RSS

 

RSS

RSS, (Really Simple Syndication) is a web feed which publishes content such as video, blogs, web pages, news and audio in a standardized web format. Users can create RSS feeds through an RSS reader and subscribe to receive updates through those feeds. The best part? All of your information is now in one place- Your RSS reader.  Genius.

So how do you get started with RSS?

You will notice the RSS icon on your web tool bar. When you visit a page that is RSS friendly, the icon will turn orange allowing you to subscribe to that feed.

Click below for a short video of how to set up your feeds.

web-video-icon

Subscribe to this feed today!

 Ann_Nov_2012

by Ann Barrett, Director eRecruitment & Social Media Strategy