Many employers now regularly visit social networking sites to pro-actively recruit and source candidates. The older eRecruitment model of automate it and they will come, is quickly being abandoned in favour of the social recruitment philosophy of meet them where they are. Since social networking tools like Facebook, Twitter, LinkedIn, Instagram, Google+, etc. are all public forums, by default your profile, connections and information on those sites are set to “public”/”everyone”. This means if you haven’t changed your privacy settings information you post is readily available and searchable on the internet. That includes video’s, photo’s, status updates, photos you are tagged in, etc., which also appear on your network/friends wall and news feeds.
There have been a number of articles, blogs and new casts cautioning people to be careful about how they portray themselves on social networking sites like Facebook, Twitter, etc. There have even been cases around the world where candidates have been passed over for jobs or employees terminated for posts they have written about their company or fellow employees on Facebook and Twitter.
With Big Brother (internet) housing all of this information how can you keep your private information secure, so it isn’t available all over the internet?
Here are few things you can do to keep information private on the internet:
1. Adjust your privacy settings on all your social networking accounts: Every social networking platform has specific privacy settings that you can adjust. Facebook for example, allows you to limit who can see your information, provide an approval process for pictures others have tagged you in, and create lists to categorize people you know. This is just a few examples.
- Part 1 Facebook Privacy Settings Tutorial
- Part 2 Facebook Privacy Settings Tutorial
- Click here for a tutorial on how to change your Twitter privacy settings.
- Click here for a tutorial on how to change your Google+ privacy settings.
2. Use “lists”/ “circles” to help categorize your friends, acquaintances, family, colleagues, etc.: If you want to use a single social networking platform such as Facebook or Google+ to share information with your friends, colleagues, family, etc. you should develop lists/circles to help categorize what information you want people to see. For example, if you want to post information to your non-work friends about a party you went to on the weekend, you can create a list to determine who should receive those updates. This is a quick and easy way to direct information to those you intended if for. Click here to see a tutorial on how to create friend lists in Facebook.
3. Use LinkedIn as your professional marketing tool: While sites like Facebook are looking to integrate your business and professional life into one neat little package, there still are cross overs between your personal and professional profile. For example, if you choose to use the Glassdoor or Branchout app on Facebook, your Facebook profile picture will be used. Instead, use a single platform like LinkedIn which has been globally marketed as a professional networking tool. This will allow you to focus on building your professional network and marketing yourself in a professional way. You can then adjust your privacy settings to filter out unwanted solicitations or junk. Click here to see how you can change your privacy settings on LinkedIn.
4. Routinely revisit your privacy settings: As new features get rolled out (e.g. Facebook Timeline) there may be additional privacy settings you can change to keep your information secure. It’s a good habit to check-in once a quarter to see if there are new privacy settings available to you.
5. Periodically clean up your friends: Friends come and go. It’s a good idea to periodically do a spring cleaning of your friends and friend lists. For those you only want to connect with professionally, think about having them as a LinkedIn connection rather than a personal connection.
6. Always abide by your company’s Code of Conduct: If you are posting information about your company or fellow employees you should be well versed on what is deemed suitable content to be posted.
Happy tidying up!
Written by Ann Barrett- Director, eRecruitment & Social Media Strategy
Have you ever found yourself trying to come up with a strategy or meet a deliverable with no budget or resources? Many of us may be feeling the pressure to achieve our goals under these conditions. While this may seem impossible, many of us have taken on the challenge to do more with less. I’ve labeled this approach working the “MacGyver” way.
MacGyver was a T.V. show that ran in the late 80’s- early 90’s about a secret, highly resourceful agent (MacGyver), who had to solve complex problems with every day materials, duct tape and his Swiss army knife. Although I wasn’t an avid watcher of the show, when I did watch, I was always impressed with how MacGyver could makeshift solutions to problem solve his way out of dire situations using only what was available to him. For those of you who watched the show, you will know what I’m talking about!
In the workplace many of us are working the “MacGyver” way without even realizing it. We have found ourselves having to think outside the box to achieve our goals. The result is we are seeing people develop innovative, creative, solutions to business issues using resources and materials at hand. So what MacGyver tactics are people using that you may benefit from?
Be Collaborative. While MacGyver came up with some ingenious solutions, he did so by learning and taking in information from those around him. In an increasingly social world there are many avenues available for us to connect with others who may have expertise or experience in a subject area we need. LinkedIn groups are a great resource to connect with people in an industry or career stream to collaborate. Working together will help you achieve your goals faster and more efficiently, for free!
Start internally. Many times we explore using third-party vendors to seek out resources or start new projects. Tap into your internal resources first. You will be pleasantly surprised at the rich expertise and consultation your employees have across the organization.
Think outside the box. MacGyver had to use the materials around him in unconventional ways to develop solutions. Similarly, we may need think about a project or work task from a different perspective to achieve results. I recently had a project which was put on the shelf. I had to take a step back and think about it from a different perspective using only the tools and resources internally available. By doing so I came up with an even better approach which was easier to implement. By working collaboratively with internal resources we were able to launch the project, achieving the deliverable.
Challenge yourself to learn something new. Like MacGyver, we may have to create the solution. That may mean learning something new to get us there. I was asked a few months ago to edit some raw video footage to use for a career video. I had never edited video footage before and felt anxious I couldn’t deliver. I contacted an internal colleague and asked her if she could point me in the right direction. And she did. I found out our company already had a license for a software I could use to accomplish my task. After I got the license I went onto the web to research how to use the tool supplemented by some YouTube tutorials. After some trial and error I soon started to get the hang of it and was able to not only edit the video, but also add some of our branding in the intro as well. Not only did I build my own skill set, but by doing the work myself with the resources at hand, I avoided having to pay a vendor to do the work.
Research to find inexpensive options or alternative solutions. MacGyver didn’t have the benefit of social media or Google to find a solution. But we do. Social tools are a fantastic way to get information. Here are just a few ways you can use social media and the internet to assist with your research:
- Use your social networking tools (Collaboration, Facebook, Twitter, Google+, or LinkedIn, etc.) to post questions to your network for help, guidance and suggestions. You may be amazed at how many referrals and feedback you will get that can help you.
- Research Blogs. Blogs have become the new credible way to find information from people who want to share their own experiences. They often provide good detail and most Bloggers are happy to connect and talk to you. A great example of this is travel blogs. More people visit travel blogs to research and plan trips than visiting informational websites. They provide a genuine account of people’s experiences, tips and what to avoid.
Research the internet to find articles or papers about your topic. Has your project been done before? What were the insights? Sites like Wikipedia are a great place to start often providing additional resources and websites you can use for your research.
I am sure I’ve just scratched the tip of the iceberg of what can be done when we are motivated to get the task done. What are some of your MacGyver success stories?
by Ann Barrett, Director eRecruitment & Social Media Strategy